"Trek Raises Food Awareness" - 05.29.08
A pair of recumbent bikers made a quiet journey through Mission earlier this month, on the path to cross the country to raise awareness of their radio program which critically looks at food in Canada.
On May 7, 2008, Darrick Hahn and Sinisa Grgic departed Victoria from the 0-Mile mark of the Trans-Canada and embarked on a cross-Canada journey to raise awareness of the nationally-syndicated radio program Deconstructing Dinner. The pair will be travelling by recumbent tricycles (or trikes).
Launched in January 2006 at Kootenay Co-op Radio CJLY in Nelson, BC, Deconstructing Dinner has since found its way onto the weekly schedules of 27 Canadian radio stations and many more around the world.
The show's widespread attention has been the result of two-years of in-depth investigation into a subject of growing interest to Canadians; food.
"Deconstructing Dinner looks to address the impacts our food choices have on ourselves, our communities and our planet," says Jon Steinman, the show's Producer and Host.
To date, close to 100 episodes have been produced and archived on the Deconstructing Dinner web site. Topics covered have consisted of biofuel production, genetically-engineered foods, the farm-income crisis and the decline in the nutrient content of the national food supply. Balancing the gloomy side of the industrial food system, the show takes listeners on a journey through the many innovative alternatives that groups around the world are implementing to ensure that food is produced using the most socially and environmentally responsible practices.
Cyclists Sinisa Grgic and Darrick Hahn are old high-school friends based in Southwestern Ontario and are the proprietors of Fresh Entertainment.
In the summer of 2007, Hahn stumbled across Steinman and it didn't take long for Hahn to become a fan of the show. "After listening to Deconstructing Dinner more and more, I felt compelled to spread the word about the show," says Hahn. "So as we cross the country, we will encourage everyone to listen to the show and learn more about the state of our food system."
Hahn and Grgic believe that many of our current health problems are directly, or indirectly a result of an unsustainable food system that is built solely upon profit. The trip will be focused on raising awareness and not money. "You keep your money, and with more awareness, you can choose what to do with it," says Grgic. "We hope you use it to buy healthier food from local farms in your community, or support Deconstructing Dinner, a voice that is not yet well-represented in the mainstream media today.
En route, the two cyclists will stop in at farms and markets and explore Canada's food and farming culture. "We hope to eat as locally as possible along the way, and wild plants are not off-limits," says Hahn.
Hahn and Grgic will be periodically updating a blog with photos and a journal at www.fresh-entertainment.ca, and weekly updates through phone interviews will be airing on Deconstructing Dinner each week. Archived shows can be heard by visiting www.deconstructingdinner.ca.
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